Social Media
In 2020, I created Berkley Management Protection’s LinkedIn and Facebook pages. As the sole content creator, I developed several social media campaigns designed to grow both page’s following and develop BMP’s brand. By celebrating BMP’s followers, partners and teams, the following campaigns have developed the company’s social media pages as platforms of fun and engaging content that entertain followers and attract new audiences.
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901 Followers
53 Followers
Berkley Management Protection social media page following as of 11.28.22.
#TeamTuesday
Each week I would highlight an employee on our social media pages. The creation of these thoughtful posts strengthened our team's morale and rapidly grew our social media following.
Holidays
Holidays were a chance for me to craft images or video that displayed the BMP logo in festive and creative ways. These posts helped craft the modern and light-hearted messaging of BMP's brand.
State Announcements
Whenever Berkley Management Protection was approved to offer their coverage in a new state, I would create a social media post that celebrated that state in thoughtful and creative ways.
One Tree Planted
Berkley Management Protection partnered with One Tree Planted where a tree was planted for every onboarded client and policy bound. With every 300 trees planted, I would share a graphic of a 'growing tree' on social media and via-email.
Other Campaigns
The following marketing campaigns highlighted different areas of Berkley Management Protection. Each campaign had many different components which were planned meticulously to maximize the campaign's reach and effectiveness, and were promoted on both social media and email.