Marketing Skills
I am proficient in both the content creation and analytical sides of marketing. This page covers all of my skills that I have learned in my 6 + years of marketing experience in both collegial and professional roles. Click on each graphic below to view additional details.
Social Media
Design & Content Writing
Website Design
Event Planning
SEO
Promo Items & Shipping
Project Mgmt
Email Marketing
With experience in creating and managing social media pages with thousands of followers, I am proficient in the creative and analytical sides of social media management, including:
Developing social media campaigns with original, hand crafted content
Defining KPIs and KRAs for social media campaigns
Engaging with followers and clients
Monitoring campaigns and produced reports that analyzes data obtained
Monitoring SEO and web traffic metrics on Google Analytics
Updating social media strategy to follow social media trends
Software Skills = Google Ads, Google Anlaytics, Hootsuite, Facebook, LinkedIn, Instagram and Twitter
Social Media
All of my work on all platforms is hand made and written by me. With experience in creative and technical writing, you can find my work in a wide variety of formats, including sell sheets, scientific literature, promotional flyers, social media posts, web advertisements and more.
Skilled with Adobe Design Suite, Apple’s Design Suite, Pixelmator Pro, Procreate, and Vyond animation software, I create hand crafted, digital art that can be used in physical and digital applications. Examples of my design work include:
Website design
Social media graphics
Literature (sell sheets, brochures, flyers, etc.)
Animated clips (mp4s and .gifs)
Logos
Promotional material / clothing design
Software Skills = iA Writer, Pages, Keynote, Numbers, and Microsoft Business Suite
Design & Content Writing
In my various marketing roles, I have been tasked with organizing and promoting sales meetings, tradeshows and non-profit events. In addition to their promotion on social media, I was involved in the organization and execution of these events, including:
Tradeshow booth design (banners, table runners, posters, etc.)
Promotional material procurement and design
Flyer and sell sheet procurement and design
Event promo / sweepstakes
Event Planning
I utilize WordPress and online website editing software to create simple and elegant websites with eye catching artwork and design. Proficient with Google Analytics, I am able to monitor a website’s performance and optimize its pages for maximum SEO potential.
Software Skills = Wordpress and Online Web Editors
Website Design
I am proficient in optimizing websites to maximize their web traffic. My SEO experience includes, but is not limited to:
Creating content to strategically drive web traffic
Optimizing copy and landing pages for search engine marketing
Executing tests, collecting and analyzing data and results for paid search campaigns
Researching and analyzing competitor advertising
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Software Skills = SEMRush
Search Engine Optimization
Promo Item Design & Shipping
From trucker hats and knick knacks to t-shirt and premium clothing design, I am able to create any item that fits a brand’s budget and imaging. I am also experienced in managing ongoing orders and the shipment of various items for multi-million dollar companies spanning nationwide.
Project Management
In the 6 years I have held professional marketing roles, I have created and managed intricate marketing campaigns that included projects in many different formats on various platforms. The creation and implementation of these campaigns called for coordination across different departments spanning nationwide, requiring the utilization of project management software.
Software Skills = Microsoft Teams and Wrike
I am experienced in creating email marketing campaigns that communicate to larger audiences (10,000+ recipients) and target specific audiences. My skills in the email campaign process include, but are not limited to:
Utilizing marketing data to target audiences and grow email list
Creation (design and copywriting) and implementation of direct email marketing campaigns
UI testing to ensure desktop and mobile-friendly email templates
Upgrading email templates using graphics, personalization and advanced features
Prompt communication with clients via email to minimize unsubscribes
Creation of email databases for lead generation
Analyzing of campaign performances to optimize for future sends
Software Skills = Mailchimp and Sendinblue
